What does an optometry marketing consultant do?

An optometry marketing consultant provides expert guidance on developing and implementing effective marketing strategies specifically for eye care practices. This includes analyzing your current marketing efforts, assessing your competitive landscape, identifying growth opportunities, creating comprehensive marketing plans, establishing realistic budgets, developing your practice's unique positioning, and providing implementation roadmaps. Unlike general marketing consultants, we specialize exclusively in optometry and understand the unique challenges and opportunities within the eye care industry.

When should an optometry practice hire a marketing consultant?

Optometry practices should consider hiring a marketing consultant when experiencing challenges such as plateau or declining patient numbers, difficulty attracting new patients, intense local competition, uncertainty about marketing ROI, confusion about which marketing channels to prioritize, or during significant practice transitions (new location, ownership changes, or adding specialty services). Practices also benefit from consultation when seeking to rebrand, target specific patient demographics, or optimize marketing budgets for maximum return.

What's the difference between marketing consulting and marketing services?

Marketing consulting focuses on strategic guidance, planning, and direction, whereas marketing services involve the actual implementation and execution of those strategies. Our consulting provides you with expert analysis, recommendations, and roadmaps that you can either implement yourself or have executed by your team or vendors. Marketing services (like our SEO, PPC, and reputation management) are the tactical execution of specific marketing channels. Many practices begin with consulting to establish their strategy, then either implement it themselves or engage our services for implementation.

What makes your optometry marketing consulting different from general marketing consultants?

Our consulting is exclusively focused on optometry practices, providing specialized expertise not available from general marketing consultants. We understand the unique aspects of optometry patient acquisition, the dual medical/retail nature of the business, typical patient lifetime values, effective messaging for eye care services, competitive factors in different market types, and industry-specific compliance requirements. This specialized focus means our recommendations are immediately applicable to your practice without the learning curve general consultants face when working with optometry.

How much does optometry marketing consulting cost?

Our optometry marketing consulting packages range from $250 per hour for focused single-area consultations to $4,997 for comprehensive marketing strategy development. Most practices select our mid-range option at $2,497, which includes competitive analysis, marketing audit, strategy development, and implementation planning. We offer flexible payment options and structure our consulting to provide immediate value and actionable recommendations regardless of which package you select. The investment typically pays for itself many times over through improved marketing effectiveness and practice growth.

What is your process for optometry marketing consulting?

Our consulting process begins with a comprehensive discovery phase to understand your practice, goals, challenges, and current marketing. We then analyze your market, competition, and opportunities, followed by a thorough assessment of your existing marketing efforts. Based on these insights, we develop a customized marketing strategy and detailed implementation plan. The process includes collaborative sessions with your team, detailed documentation of recommendations, and follow-up support to ensure successful implementation. The timeline typically spans 3-6 weeks depending on the scope of the engagement.

Do we need ongoing consulting or is a one-time engagement sufficient?

Most optometry practices benefit from an initial comprehensive consulting engagement followed by periodic check-ins (quarterly or semi-annually) to adjust strategies based on results and changing market conditions. The initial consultation provides the foundation and roadmap, while follow-up sessions ensure accountability, address new challenges, and adapt to evolving opportunities. We offer flexible ongoing consulting arrangements tailored to your needs, whether that's regular strategy sessions or as-needed guidance when specific challenges arise. This approach ensures continuous improvement while maximizing your return on marketing investments.

1-on-1 Marketing Consulting

Starting at $250/hr

Expert Guidance Tailored to Your Practice

Sometimes what your practice needs most is direct access to specialized knowledge. Our 1-on-1 consulting service provides you with personalized advice and strategies from a marketing expert who understands the unique challenges of optometry practices. Whether you need help with a specific marketing challenge or ongoing strategic guidance, this flexible option puts our expertise directly at your service.

Best For

Practice owners or managers who value expert guidance and prefer direct involvement in their marketing. Our 1-on-1 consulting is ideal for:

Practice owners who want to understand marketing strategy before delegating execution
Practices with in-house marketing staff who need specialized guidance
Multi-location practices coordinating marketing across different sites
Practices navigating significant changes (rebranding, expansion, new services)
Optometrists who prefer to direct their marketing rather than fully outsourcing it

What's Included

Marketing Strategy Development

Develop a comprehensive marketing plan aligned with your practice goals, budget, and competitive landscape. We’ll help you identify your most valuable opportunities and create a roadmap to achieve measurable results.

Digital Presence Optimization

Get expert recommendations to enhance your website, social profiles, and online listings. We’ll identify quick wins and long-term improvements to maximize your digital footprint and patient acquisition channels.

Growth Planning

Create realistic, phased marketing plans that align with your practice’s growth objectives. Whether you’re looking to increase patient volume, introduce new services, or open additional locations, we’ll help you build the marketing infrastructure to support your vision.

Practice Differentiation

Discover how to position your practice distinctively in a competitive market. We’ll help you identify and communicate your unique strengths to attract your ideal patients and command premium pricing.

Implementation Support

Get hands-on guidance for executing marketing initiatives, whether you’re working with our team, another agency, or your internal staff. We help translate strategy into action with clear priorities and practical guidance.

Ongoing Advisory Services

Schedule regular consultation sessions to keep your marketing efforts on track, address new challenges as they arise, and adapt your strategy as the market evolves.

Patient Retention Strategy

Develop systems to maximize lifetime patient value through strategic recall programs, cross-selling opportunities, and relationship-building communications that reduce attrition.

Technology Integration

Get objective advice on selecting and integrating marketing technology with your practice management systems. We’ll help you build an efficient tech stack that streamlines your marketing efforts.

Why Choose Our Consulting Service

Unlike general marketing consultants, we specialize exclusively in optometry and vision care marketing. We understand the patient journey, competitive landscape, and unique challenges of promoting eye care services.

Our consulting approach is practical and results-focused. You’ll receive specific recommendations you can implement immediately, not abstract theories or generic advice. We respect your time and ensure every minute of our sessions delivers tangible value.

Consulting can be more cost-effective than full-service packages when you have specific needs or the internal resources to execute recommendations. It gives you access to high-level expertise without the commitment of a comprehensive marketing program.