What is a marketing audit for an optometry practice?

A marketing audit for an optometry practice is a comprehensive, systematic examination of your current marketing efforts, strategies, and results. It includes analysis of your website performance, social media presence, local SEO, reputation management, patient acquisition channels, competitive positioning, brand consistency, and advertising effectiveness. The audit identifies strengths to leverage, weaknesses to address, opportunities to pursue, and threats to mitigate. The result is a detailed report with actionable recommendations prioritized by potential impact and implementation difficulty.

When should an optometry practice conduct a marketing audit?

An optometry practice should conduct a marketing audit when experiencing declining patient numbers despite marketing efforts, before developing a new marketing strategy, when entering a new market or adding new services, after a practice transition (new ownership or location), when facing increased competition, before making significant marketing investments, when marketing results seem inconsistent or unclear, and as a periodic review (ideally annually) to ensure marketing effectiveness. Proactive audits prevent wasted marketing spend and identify opportunities before competitors can capitalize on them.

What information do you need from my practice for the audit?

For a comprehensive audit, we'll need access to your Google Analytics and Search Console accounts, social media insights, information about your current marketing activities and budget allocation, details about your target patient demographics and services, access to review platforms, past marketing materials, competitive concerns, and goals for growth. We'll also conduct a brief interview with key stakeholders to understand your practice vision and priorities. All information is kept strictly confidential and is necessary to provide an accurate assessment of your current marketing performance.

How long does an optometry marketing audit take?

A comprehensive marketing audit typically takes 3-4 weeks to complete. The process includes initial information gathering (3-7 days), competitive and market analysis (3-7 days), detailed evaluation of all marketing channels (7-14 days), development of recommendations and strategy (5-10 days), and preparation of the final report (2-3 days). Following the audit, we schedule a presentation meeting to review findings and answer questions. The timeline can be expedited for practices facing urgent competitive challenges or needing quick insights for decision-making.

What does the final marketing audit report include?

The final audit report includes an executive summary highlighting key findings, detailed analysis of each marketing channel with performance metrics, competitive positioning analysis with SWOT framework, patient acquisition funnel evaluation, identification of marketing gaps and opportunities, budget allocation recommendations, prioritized actionable recommendations with implementation timelines, and projected impact of recommended changes. The report is designed to be both comprehensive and practical, providing clear direction for improving your marketing effectiveness and ROI.

How much does an optometry marketing audit cost?

Our optometry marketing audit investment ranges from $997 for a focused audit of specific marketing channels to $3,997 for a comprehensive practice-wide marketing assessment. Most practices select our standard audit at $2,497, which includes evaluation of all digital channels, competitive analysis, and detailed recommendations. The investment typically pays for itself many times over by identifying wasted marketing spend, uncovering new growth opportunities, and improving the effectiveness of your marketing budget allocation.

What makes your optometry marketing audits different from general marketing audits?

Our marketing audits are exclusively focused on optometry practices, providing specialized advantages: benchmarking against industry-specific standards rather than general businesses, evaluation based on typical patient acquisition costs and lifetime values in eye care, understanding of optometry-specific marketing regulations and compliance requirements, familiarity with practice management systems and integration capabilities, knowledge of effective messaging for different eye care services, and practical recommendations tailored specifically for optometry practice growth. This specialized focus delivers more actionable insights than general marketing audits not tailored to the unique aspects of optometry practices.

Comprehensive Marketing Audit

One-time investment starting at $997

Best For

Practices unsure about their current marketing effectiveness or considering a change in marketing strategy. This audit is ideal for optometry practices that:

Are considering investing in digital marketing for the first time
Feel their current marketing isn't delivering results but aren't sure why
Want to validate or challenge recommendations from current marketing providers
Are preparing for practice growth or expansion into new services

Understand Your Practice's Digital Health

Before investing or continuing to invest in ongoing digital marketing services, gain complete clarity on your practice’s current digital presence with our thorough Marketing Audit. This comprehensive evaluation gives you an unbiased assessment of your marketing effectiveness and provides a clear roadmap for improvement.

What's Included

Online Visibility Analysis

We thoroughly evaluate how visible your practice is across search engines, maps, directories, and review sites to identify gaps in your local online presence.

Google Business Profile Review

Your Google Business Profile is often a patient’s first impression of your practice. We analyze your current setup, photo quality, review management, and optimization opportunities.

Google Ads Performance

If you’re running ads, we assess their effectiveness, identify wasted spend, and highlight opportunities to improve targeting and conversion rates.

Competitive Analysis

Understand exactly how your practice stacks up against local competitors with our detailed comparison of digital presence, service offerings, and marketing strategies.

Social Media Assessment

We evaluate your social media profiles, content strategy, engagement metrics, and audience growth to determine what’s working and what needs improvement.

Website Performance Review

Our technical and user experience analysis of your website identifies issues with speed, mobile-friendliness, conversion optimization, and patient journey mapping.

Search Engine Ranking Report

Receive a detailed report showing exactly where your practice ranks for key optometry search terms in your service area, with historical trending when available.

Custom Report & Action Plan

Everything comes together in a comprehensive, easy-to-understand report with clear, prioritized recommendations you can implement immediately or use as a foundation for future marketing efforts.

Why Choose Our Marketing Audit

Our specialized focus on optometry practices means we understand the unique challenges and opportunities in your industry. This isn’t a generic marketing audit—it’s specifically designed to uncover what works for eye care professionals in competitive markets.

The audit provides immense value whether you ultimately choose to work with us or not. You’ll gain clarity on your marketing strengths and weaknesses, receive an actionable roadmap for improvement, and have the knowledge to make more informed marketing decisions.

Many practices discover that a marketing audit pays for itself by identifying wasted spend, revealing missed opportunities, and providing a clear direction that eliminates costly trial and error.

What Happens After Your Audit?

After completing your audit, we’ll schedule a comprehensive review session to walk through our findings and recommendations. You’ll receive your full report and action plan, which you’re free to implement yourself, share with your current marketing team, or discuss further if you’re interested in our ongoing marketing packages.

There’s absolutely no obligation to continue with our services after the audit, though many practices choose to do so after seeing the depth of our analysis and industry expertise.