How One Independent Optometry Practice Achieved 71% Growth in Just 6 Months

Client Overview

An established independent optometry practice with a single location struggled to compete against corporate chains in its market. Despite offering specialized services, such as vision therapy, dry eye treatment, and specialty contacts, it wasn’t effectively reaching potential patients who needed these services.

The Challenge

Before partnering with Optometry Marketing Success, the practice faced multiple digital marketing obstacles:

Limited visibility in local search results, making it difficult for potential patients to find them
Difficulty attracting new patients despite offering premium care and specialized services
Inability to effectively market specialized services like vision therapy, dry eye treatment, and specialty contacts

The practice owner knew they needed to improve their digital presence but had been disappointed with previous marketing attempts, which delivered minimal results and a poor return on investment.

Our Solution

After conducting a comprehensive audit of their digital presence, we discovered the practice wasn’t tracking any performance metrics. As a first critical step, Optometry Marketing Success implemented:

Local SEO Optimization

Strategic Paid Search Campaigns

Website Conversion Optimization

The Results

Within just 6 months of implementing our comprehensive digital marketing strategy, the practice experienced remarkable growth:

Website Performance

Google Business Profile

Business Impact

Unexpected Benefits

Beyond the immediate metrics, the practice experienced several additional benefits:

Increased Premium Service Selection: As their specialized services gained visibility, the practice saw a significant increase in patients opting for premium options, increasing the average patient value.
Accelerated Expansion: The substantial growth gave the practice owner confidence to move forward with opening a second location earlier than initially planned.

Client Testimonial

Optometry Marketing Success gets results! I’ve been using various SEO companies for years and have never gotten the traffic and calls like we do now. I have referred numerous colleagues, who also achieved excellent results with this company. Thanks for all your help and for always steering my company in the right direction for new growth.

Johnny M.
Practice Owner

Why It Worked

Our approach succeeded where others had failed because we applied our specialized knowledge of optometry patient behavior and established proper measurement systems:

Industry-Specific Expertise: With 10+ years focused exclusively on optometry marketing, we understand what motivates potential patients to choose an independent practice over corporate chains.
Data-Driven Strategy: By implementing comprehensive tracking tools from day one, we established baselines and could measure true impact. Every element of our campaign was backed by extensive industry data and continuously optimized based on performance metrics we collected.

Emphasis on Premium Services: We highlighted the practice's specialized services and personalized care approach rather than competing on price with corporate chains.
Complete Digital Integration: By aligning SEO, paid search, and conversion optimization efforts, we created a cohesive digital presence that guided potential patients from discovery to booking.

Ready to See Similar Results for Your Practice?

If your independent optometry practice is ready to thrive in today’s competitive market, schedule your free digital analysis today. Our comprehensive assessment will reveal specific opportunities to attract more of your ideal patients and grow your practice.

No long-term contracts. No corporate overhead. Just proven results for independent O.D.s.