ABOUT US
Excellence in Eye Care Marketing
Industry Expertise
Proven Results
- Increased new patient appointments
- Enhanced optical retail sales
- Improved vision insurance utilization
- Strengthened patient retention
- Expanded local market presence
Specialized Services
- Vision care practice SEO
- Eye care paid media
- Optical website development
- Social media management
- Vision insurance marketing
- Dry eye treatment campaigns
- Myopia management campaigns
Transform Your Practice
A Word From Our Founder & President: Daryl Spector
- Husband and father of 3
- Former police officer
- Former director of business development
- Digital media agency owner since 2008
This friend of mine asked me what I had been up to and I explained that I had just launched my own digital media agency (this is early 2008). My friend then said she was at the restaurant for a going away party for an individual, and that a friend of hers was also there that was in charge of digital marketing for an optical company.
Later that evening I was introduced to the director of marketing for this optical company and we set up a meeting where I could review their current digital marketing efforts.
This individual made sure I knew they were very happy with their current provider, had been using them for years, BUT was willing to have someone else take a look.
So, during that first meeting I reviewed their digital marketing strategies, and I made a few very simple suggestions and tweaks to some of their campaigns.
About 3 weeks later I received an unexpected call from the director of marketing and she told me that they made those changes and couldn’t believe the positive difference in results they were getting.
In fact, she said it was going so well it was the best results she had EVER seen from this particular campaign!
She then asked me if I could suggest a few other “tweaks” to other campaigns. I was happy to do so because quite frankly I was amazed at the results and wanted to see was I on to something here in the optical industry or was it just a fluke.
About 30 days later I received another call from this individual and she once again said she couldn’t believe the difference those changes made, and on that same call asked if I would be willing to take over their digital media account.
We had increased the number of eye exams being booked by over 1100% in less than 90 days!
I knew I was on to something in the optical industry with these type of results and since then I have gone on to work with, and continue to work with some of the largest optical companies out there (many which I’m sure you have heard of).
In fact, my team and I work with one of the top 15 optical companies in the world as reported by Vision Mondays top 50.
If you’re ready to grow your practice and book more eye exams, help more patients, and make more money, I’d like to hear from you!